Zong 4G in collaboration with Fortumo launches Google Play carrier billing in Pakistan
October XXth, 2019
Zong 4G, Pakistan’s leading telecommunication company, which is part of China Mobile
(CMCC) and the mobile technology company Fortumo are today announcing the launch of
direct carrier billing on Google Play for both Zong 4G’s prepaid and postpaid customers. 35 million Zong 4G subscribers can now pay for apps and in-app content from the app store by charging purchases to their Zong 4G prepaid mobile balance or monthly phone bill.
Commenting on the partnership Zong 4G’s Spokesperson said, “As a company with the largest
and widest 4G reach in Pakistan, Zong 4G has always been at the forefront of the country’s
digital revolution. As part of our strategy of digitally empowering our customers, Zong 4G has
partnered with Fortumo to launch direct carrier billing which will provide millions of our
customers with the convenience to pay for apps and in-app content. We are confident that our
customers will benefit greatly from this partnership which will enable them to harness the full
potential of mobile applications”
“Pakistan is a rapidly growing smartphone market where Android is the dominant operating
system. Carrier billing makes purchasing content from Google Play accessible to any Android
device. We are excited about partnership with Zong 4G and are looking forward to growing
revenue together,” added Taavi Krusell, VP of Carrier Sales at Fortumo.
Fortumo managed the Google Play integration project from end to end, utilizing its previous
experience of connecting dozens of other telcos to Google. In addition to the technical setup
(integrations and testing) Fortumo supports its telco partners with marketing advice on how to
maximize consumer activations on the app store.
Fortumo also provides telcos, including Zong 4G, the access to Fortumo Insight. The real-time
analytics tool allows telcos to monitor and evaluate the performance of their Google Play
connection, in order to identify growth opportunities and areas where performance can be
In Pakistan, only 21% of people have a bank account and credit card ownership is below 1%. At
the same time, 43% of consumer mobile devices are smartphones. This means a large part of
the population can access online content, but is unable to pay for premium content.
Carrier billing resolves this problem by allowing any consumer to deduct payments from their
prepaid SIM card balance or charge it to their monthly phone bill. Additional information on
carrier billing in Pakistan and other Asian markets can be found from Fortumo’s recent Asia
In recent news from Asia, Fortumo announced the launch of its Hosted DCB solution for iflix,
and rolling out carrier billing for Indonesia’s leading streaming service Vidio.
About Zong 4G
Zong 4G, China Mobile Pakistan (CMPak) is a 100% owned subsidiary of China Mobile Communications
Corporation. Zong 4G has the largest 4G subscriber base and the widest 4G coverage across the country
with 4G leadership, market leadership, network leadership and service leadership traits. Zong 4G is
leading the 4G industry with over 13M Million 4G subscribers and more than 12,000 4G sites
For more information or any queries please contact:
0314 5757 114
Fortumo is a digital enablement platform for app stores and digital service providers for user
acquisition, monetization and retention. The company connects service providers with more
than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.
Service providers use Fortumo’s platform to manage the end-to-end customer lifecycle of
mobile users on these networks through the company’s bundling, carrier billing and messaging
Fortumo’s platform is used by thousands of leading digital merchants including Google,
Amazon, Spotify, Electronic Arts, Schibsted, OLX and EasyPark. Founded in 2007, Fortumo has
offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia, Hanoi and Jakarta. For
more information, please visit https://fortumo.com.