Hira Ali Summer Dresses Ready-to-Wear Collection 2018.HIRA ALI SUMMER 2018 Ready-to-Wear Collection The Other Side is a continuation of the spring campaign entitled “Woman is Future”: a celebration of strong and confident women who make their way despite the challenges and obstacles they face. face daily.
True to Hira’s philosophy of presenting contemporary fashion, the collection presents silhouettes that are modern. Hira has designed this collection with the aim of making a fashion that does not limit users, but harmonizes elegance and contemporary style.
Speaking about the inspiration behind the design of the collection, Hira Ali commented: “The Other Side” is an extension of the Woman is Future collection that is inspired by mythical and opposing creatures that come together. Our minimalist and contemporary signature prevails throughout the whole. This collection is prêt without effort for the independent woman “.
The collection invites a selection of fabrics such as cotton, crepe, organza network. The embroidery is made up of experimental techniques that use crystals and nets, as well as silk threads and various beads and crystals. The color palette remains in pastel colors with accents of colors.
The session presents the model and Chinese influence Erica Luo. The photographer and art director Hammas Wali lent his experience to capture the collection.
Hira Ali Studio is critically acclaimed as one of the most exciting new fashion brands in Pakistan. The brand is best known for its minimalist, contemporary and avant-garde design interpretation. Currently, Hira Ali Studios is located in an independent studio space in Lahore, Pakistan, for formal, bridal and luxury Prêt clothing.